The audience is happy to mention one Jacknife is top the new go-to-paign getting Hard-rock Resort & Local casino Ottawa-the fresh new brand’s basic-actually ever Canadian place! Because Hard-rock embarks into the an effective $350M extension and you may rebrand, our company is honoured so you’re able to profile a strategy that do not only celebrates Hard Rock’s history but also amplifies the power in the Ottawa.
Noted for bringing immersive activity enjoy international, the hard Rock� is definitely a popular globally place to go for natives and you can visitors similar. The company is in a vibrant era away from extension and you will revitalization, and also the phase is set for a huge beginning out of Canada’s earliest Hard-rock Resort & Gambling establishment � with Jacknife top the fresh new costs growing the brand new wade-to-paign because of their Ottawa area.
HRI turned the first privately-had gambling company appointed a good U
�Our very own 350 million buck expansion and you can rebranding will interrupt the resort, Quick Casino entertainment, hospitality, and you may gambling opportunities for the Eastern Ontario and you will past,� states Christine Crump, Chairman off Hard-rock Resort and Local casino Ottawa. Canadians will no longer need certainly to mix an edge to tackle all of that Hard rock is offering. Jacknife’s work coincides to the industry-category work and you may experience i submit to our visitors.�
The new extent regarding Jacknife’s work includes a full strategic and inventive development of the new wade-to-paign, which have a focus on strengthening thrill and you will operating engagement across the touchpoints. The fresh venture will embody the latest essence from Difficult Rock’s bright culture, ensuring the opening will get a beacon for activities candidates.
�We’re pleased to interact which have a global brand name for example Hard rock at like a crucial minute,� says Mikey Richardson, Co-Maker and you can Executive Creative Movie director from the Jacknife. �The lead-up to the latest 2025 release gives us the chance to do one thing it’s captivating-a promotion that do not only remembers Hard Rock’s legacy and in addition amplifies the ability for the Ottawa.�
It relationship emphasizes goal-determined storytelling, that have one another Jacknife and difficult Stone Hotel & Local casino Ottawa worried about curating a smooth, high-perception brand name sense which can set the newest phase getting a huge opening such as no other.
Hard rock Global (HRI) is one of the most international accepted people which have sites within the more 74 places spanning 313 locations where is had/subscribed otherwise treated Accommodations, Gambling enterprises, Stone Sites�, Live concert Spots and you may Cafes. Their Unity because of the Hard rock� worldwide support program advantages users to possess carrying out what they like all over playing features around the world. HRI in addition to launched a joint venture called Hard rock Digital inside the 2020, an on-line sportsbook, shopping sportsbook and web sites gambling program. Starting with a keen Eric Clapton electric guitar, Hard rock possesses the fresh new earth’s premier and most valuable line of authentic tunes collectibles at the more than 88,000 bits, that are shown within the metropolitan areas around the world.
S. Best-managed Organization because of the Deloitte Individual while the Wall structure Street Record in the 2021 possesses because the become honored fourfold. Hard rock was also honored because of the Forbes one of many World’s Top Businesses, in addition to Top Businesses for women, Diversity and you may The fresh new Grads and you will a high Large Company regarding the Travelling & Relaxation, Betting and you will Recreation Globe. On the 2022 International Gambling Awards, Hard rock are named Property-Established Operator of the year to your 2nd time in four ages.
Hard-rock Global already retains investment levels out of top financing-grade get organizations: S&P Globally Ratings (BBB-) and you will Fitch Evaluations (BBB). To learn more about Hard rock Worldwide, go to hardrock otherwise shop.hardrock.
Rideau Carleton Local casino officially unsealed because the Rideau Carleton Raceway during the 1962, because Canada’s very first-previously five-eighths mile egg-shaped and also been a switch section of Ontario’s funnel race community since. While the introduction away from playing within the , the city from Ottawa has received up to $6 million annually and more than $106 million as a whole repayments to have hosting Rideau Carleton Gambling establishment in this the newest Federal Money Part.
With hopeless expectation of the opening of the new Hard-rock Resorts & Casino Ottawa, Rideau Carleton Gambling establishment remains unlock 24/7, willing to serve their visitors with the same work and you can adventure. Hard-rock was attempting to generate a different sort of state-of-the-artwork entertainment facility that in the near future give the brand new legendary Hard rock brand name to help you Ottawa and you will enliven the city for example nothing you’ve seen prior. Coming features includes a modern lodge structure which have 150 room, along with twenty-two suites, prolonged playing floors plus one,500 slots, 40 real time-motion table video game, and you will high-limit betting. Website visitors can take advantage of more than 10 dinner, taverns, and you will lounges, for instance the legendary Hard rock Eatery and you can Council Pine Steakhouse. The hotel can also be the place to find the fresh vintage Material Shop, a 1,800 in addition to seat Hard rock Live venue, and you may authentic sounds collectibles.
The new studio is a huge rider regarding business manufacturing and can utilize more than 700 regional citizens, just after accomplished. Hard-rock Resorts & Casino Ottawa continues the new customs out of people investment because of regional sponsorships and nonprofit partnerships, improving the lifetime away from owners and you can individuals the same because the is dependent under Rideau Carleton Gambling enterprise.
Rideau Carleton Gambling establishment was work of the Hard-rock International and you can governed by the Ontario Lotto and you can Gaming Enterprise (OLG). Having OLG union, Rideau Carleton Local casino shows an everyday dedication to in control gambling having full utilization of OLG’s Plays and is accepted from RG Look at accreditation program.
More resources for Rideau Carleton Gambling establishment, go to rideaucarletoncasino
Jacknife is actually a separate, full-services creative brand agencies headquartered for the Toronto, Canada. With well over 29 years of world feel, Jacknife has been at the forefront of taking outstanding branding and you can imaginative answers to a diverse set of readers. By leverage the latest powerful mix of strategic creativity, Jacknife allows brands to create significant business well worth through the fuel away from advancement.